05. OKSANA KATCHALUBA ON AMBROISE VOLLARD
In 1979, citing non-payment for a safe deposit box rental, a bank vault at the
Société Générale in Paris was opened for the first time in many years to reveal an
incredible hidden-away treasure: a priceless collection of paintings, drawings, books
and prints by some of the most famous and influential artists of the late nineteenth and
twentieth century. The works had been deposited at the bank some forty years before,
following the death of their owner in 1939, as Europe teetered dangerously on the brink
of war. The owner, as it turned out, was the legendary late art merchant Ambroise
Vollard. His sudden death in a car crash in July 1939 led his invaluable collection of
art -- anywhere between 5,000 and 10,000 carefully selected and commissioned
masterpieces -- to be promptly dispersed, as the Vollard heirs and various other interested parties each tried to get a share of the precious artworks. Today, some of these works can be found in great museums, some in private collections, while others have been lost, seemingly forever. Perhaps the same fate awaited the 140 rescued pieces found in the bank vault, had it not been for the quick-thinking action of Erich Slomovic, who secured
the works in the vault mere months after Vollard’s untimely death. The nature of
Slomovic’s and Vollard’s relationship is a hazy one and Slomovic’s intentions remain
unclear. Having fled to Yugoslavia during the war, Slomovic himself died at the
hands of the Nazis, shortly after, in 1942. Whether it was business or friendship, their
association had the beneficial outcome of safeguarding a portion of Vollard’s legacy.
The discovery of this long-lost artistic heritage sparked the interest of many, and
though the collection was consigned to be sold at the Hôtel Drouot in 1981, ensuing
legal issues prevented the momentous event from taking place. The legal battles were
to last several decades. Almost thirty years later, Sotheby’s announced the sale of the
Ambroise Vollard Estate, with works being sold in London on June 22nd 2010 and in
Paris on June 29th 2010.
At the time of his death, Vollard was 73 years old, and a rich man. His discerning
eye and astute business sense made him a millionaire, with a fortune estimated
anywhere between 6 and 8 million dollars, back in 1936. Yet who could have
predicted such success for a simple island boy, born in 1866 at the Ile-de-la-
Réunion, a remote French colony located in the Indian Ocean, east of Madagascar. A
self-made man if there ever was one, young Ambroise arrived in Paris at the age of
nineteen, prompted by his father, to study law. When Vollard discovered a passion
for the arts, his disapproving father, in the hopes of discouraging him from his newly-
found interest, promptly cut him off. Undaunted, Vollard found work in an art gallery,
and a only five years later, had acquired the means to open his own gallery on the Rue Lafitte.
From then onwards, it was his audacity and insight that propelled this self-taught
merchant to become a leading figure in the history of
modern art. He joins the ranks of several other chief art merchants of the past century:
Paul Durand-Ruel and Daniel Henri Kanhweiler. Durand-Ruel was an innovator in
the sense that he redefined the role of the art merchant. A fervent advocate of the
Barbizon school of painting as well as of the Impressionists, he promoted their style
and works through organised exhibits in his galleries located in Brussels, London,
Paris and New York. As for Kahnweiler, who became Cubism’s most enthusiastic
campaigner as well as a major dealer of Pablo Picasso’s works, he was very much in
awe of the incredible achievements of his older counterparts, Vollard and Durand-
Ruel.
Contrary to Durand-Ruel and his predecessors, who almost exclusively supported the
Impressionists, Vollard’s thirst for discovery and quest to unearth new talents made
him the number one promoter of the avant-garde. In quick succession, he organized
the first monographic exhibition of Paul Cézanne (having previously acquired 150 of
the then-unknown artist’s works) in 1895 and presented Vincent van Gogh that same
year, followed by Paul Gauguin (1898), Pablo Picasso (1901), Henri Matisse (1904)
and Maurice Vlaminck (1910). He later lent his support to the Nabis, Pierre Bonnard
and Edouard Vuillard.
His relationships with the artists themselves were not always peaceful, even
downright tempestuous at times. In one famous case, Paul Gauguin, feeling taken advantage of, bluntly accused the dealer of waiting
for him to die in order to speculate on his works. At the painter’s death in 1903,
Vollard indeed did put together a Gauguin exhibit in Paris, during which prices for the
artist’s works began to soar...
Regardless of Vollard’s business techniques or morals, looking over the roster of artist Vollard discovered and promoted, one can only admire his formidable intuition: today his protégés
are among the highest-selling artists on the market, breaking one record after another.
A closer look at the 140 lots offered at the Sotheby’s auction reveals the
perhaps lesser-known role Vollard played in the development and popularity of color
lithographs in the beginning of the 20th century. Shortly after the inauguration of his Lafitte
gallery, Vollard took on the task of editor in addition to his duties as a dealer. He edited
prints, color lithographs as well as illustrated books, and encouraged artists to explore
these mediums in addition to their preferred means of expression. He incited the likes
of Bonnard, Cézanne, Redon, Renoir and Toulouse-Lautrec to produce wonderful
etchings and edited L’Album des peintres-graveurs and L’Album d’estampes
originales de la Galerie Vollard in 1896 and 1897 respectively. He commissioned a
series of etchings from Bonnard, Maurice Denis and Vuillard for three albums. From
Picasso, Vollard demanded no less than one hundred prints destined for the famous
Suite Vollard album, a colossal project to which Picasso devoted seven years of his
life, from 1930 to 1937. Sotheby’s here presents a wonderful testimony of this aspect
of Vollard’s activities, with several choice examples, notably by Picasso, Forain and
Rouault.
At the center of the collection is a masterpiece of the Fauvist movement, by one
its greatest representatives, André Derain’s Arbres à Collioure. Executed at the peak
of Derain’s Fauve style in 1905, the work brilliantly showcases the Fauvist preference
for vivid, exuberant colors and distorted forms. Estimated between £ 9-14 million, it
fetched an impressive £ 16,281,250 on June 22nd in London, thus attaining the record
price at auction not only for the artist but for any fauve painting at auction as well.
Ambroise Vollard’s entrance into the Parisian art scene coincided with a crucial
developments in the art market at the beginning of the past century. The old
system of the “Salons” was losing steam. It consisted in granting all control of the
artistic production in France to the academy by having the latter organise official
exhibitions, thus deeming certian artists worthy of exhibiting. An artist
rejected by the “Salon”, had virtually no chance of suceeding. In the early 20th century “radical” artists, no longer wishing to submit to the academic canon, opted for alternative means of achieving public recognition,
such as unofficial exhibition sites. As an avid seeker of new talents, eager to explore
and promote innovative techniques and styles, Ambroise Vollard played no small part
in these shifting times, as he redefined and broadened the role of the art dealer and
contributed to the evolution of the art market.
For seventy years, a priceless part of Vollard’s collection had been hidden away
from the public eye. A time capsule of sorts, the lots in the upcoming “Treasures from
the Vollard Safe” sale, plunges present-day audiences into the fascinating and thrilling
world of one of the most significant actors of the début-de-siècle Paris art-world.
“TREASURES FROM THE VOLLARD SAFE”
SOTHEBY’S, PARIS
76 Rue du Faubourg Saint-Honoré
June 29
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